Have a Professional Designed Website
A professionally designed website is a must-have when it comes to promoting your business online. Resist the urge of setting up your company with a free blog or a cheap website template. It might be free, but it will not convey a message of professionalism and quality that your business is trying to showcase. A professional design can cost as few as a couple of hundred dollars and if it is well done, it will reap you dividends in the long run.
Make Sure Your Website is Listed in Search Engines
After you launch your professionally designed website, you have to help people find your business online. Do not wait for Google, Yahoo, Bing, or other search engines to automatically find your website. You can get a jump on the process by using the free Submit Site forms on all the major search engines. Once your site gets indexed, you will start seeing an increase in your website’s traffic.
Do Reciprocal Link Sharing with Other Websites
Reciprocal link sharing is a wonderful way to boost your site’s page rank and traffic. You can easily promote your business on other websites by offering to participate in link exchanges with website owners. Link exchanges are as simple as sending an email request, plus some websites feature handy submission forms that can make things even easier.
Put your Facebook, Twitter, YouTube, and other social media accounts to good use! Some of your best customers might be hiding among your friends and family. There is no reason why you should not be promoting your business or services on your personal accounts, as long as you keep the links and updates relevant and helpful, so you avoid spamming your friends. Another good way to promote your business through social media is to participate in the online conversations pertaining to your field of business on Twitter.
If you want to send traffic to your website immediately, try buying some online advertising. Services such as Google Adwords are designed to help businesses large and small market online, and you can start advertising with a budget of just a few dollars a day. Strategically think through your advertisement’s wording, pick where you want the ad to display, proof it and you are finished! If you opt to purchase pay-per-click advertising, you will only be billed when someone actually visits your website.